The climate crisis can provoke heated debate and incredible resistance to change from some quarters. Whatever your personal beliefs on matters, it is essential to remember one thing as a business owner. Your company relies on customers.
People’s views are changing, especially among the younger generation. What worked once will not work forever, and if you are not adapting to what these younger customers want, you are missing out on an opportunity and setting your company on a similar course to the dinosaurs.
Yes, you may have a stream of loyal customers who are happy to buy products that harm the environment. Yet how long will it be before they, too, change their minds? How long will it be before that stream of customers becomes a trickle? Think about cars, for example. Many people still buy gas-guzzling SUVs. Yet many have already switched to hybrids or electric vehicles. While it may have seemed like a fad at first, the numbers are growing.
A whole other set of people are ditching their cars altogether. Many young people no longer even bother to get a driving license. They do not see it as the essential item it once was.
Change brings opportunity
Go back 10 or 20 years, and who would have thought you could make a living producing bio-degradable food and drink containers or running a vegan burger joint? Yet, those who got on the bandwagon early make big money from it. Take a look around you. Whatever your industry, there will be opportunities available if you can think of a way to make something greener.
Going green will also make it easier to attract top young talent. People want to work for a company that aligns with their values. Getting help to go green can ensure you align your company’s values with theirs.